Target’s new Chief Executive, Brian Cornell, made the decision to start emphasizing healthier products instead of packaged foods. He brought together representatives from big brands like General Mills, Kellogg, and Campbell Soups to let them know they may be seeing a decrease in sales in the near future.
Target will no longer be spending as much money or effort to promote packaged products, and will instead be focusing on featuring healthier products.
Why the sudden change? Cornell noticed a new trend: customers prefer quality health products at reasonable prices. In a recent interview he said: “That doesn’t mean that mac and cheese is being eliminated, but clearly assortment is being shaped around what consumers are looking for” (1).
What does this mean for us, the consumer? It means we’ll be seeing healthier products in advertisements and sales. The shelving will probably be changed so the healthy options are at eye level and the junk food will be moved to less favorable areas. We may see less variety in these big brands, i.e. 3 flavor options instead of 5. Have you noticed any changes yet at your local branch?
I’m not surprised Target is “going healthy”, and I’m actually quite surprised it took them this long to see the trend. I could have predicted this “healthy eating trend” 5 years ago, but I guess they now have the data to support their decisions.
Bravo Target! Will Walmart be next?
Did you like hearing about current health/fitness topics in the news? Would love to hear your feedback!